The Live Travel and Tours Blog

During the European tourism association’s (ETOA) General Assembly on 26 February 2025, new Board positions were voted and announced. As part of this election, Adele Youngs stepped into the role of President of ETOA.

She said: "I am honoured to have been elected as President of ETOA and look...

We’ve loved you for a long time – after all, you are the City of Love, of Lights, of Romance. You are sleek, sophisticated and chic… You had us at “bonjour”.

But just lately, it's as though we are being ghosted after a bad Tinder date. Your usual je ne sais quoi has...

I was honoured to take part in yesterday’s ETOA webinar on population trends, where we explored how rising life expectancy, ageing populations, evolving family structures, and migration are reshaping societies. These shifts will have a profound impact on the travel industry, influencing...

2025 marks a number of hugely important anniversaries.

Today, 27 January marks the 80th anniversary of the liberation of Auschwitz, an event that serves as a poignant reminder of the atrocities of the past and the importance of ensuring such history is never forgotten.

08 May marks the 80th...

I have just arrived back from the amazing SYTA Summit 2025, hosted by the stunning town of Scottsdale, Arizona. We were well-looked after, from educational sessions to incredible local food, a visit to the Talking Stick Resort on land owned by the Salt River Pima-Maricopa Indian Community...

It's a new year, and time for a new website! Our last site was created in 2017, and it's definitely now time for a refresh! After many hours of team work in creating our new version, we are finally ready to launch.

As with all these things, it's a work in progress and there are many more things...