Posted 15 Feb 2016
by Adele Youngs
Je t'aime, Paris!
We've just celebrated Valentine's Day, and what city is more synonymous with love than Paris? Undoubtedly battered and hurt by the awful events of 2015, Paris now needs our love as it recovers.
Indeed, there is strong evidence that it is already doing so - occupancy levels are up and our requests for the City of Love are getting back to normal levels.
We're not alone in this. Paris recently overtook London to become the number one city destination in the world:
Source: Anholt-GfK Roper City Brands Index℠ (CBI)
The difference between this and other surveys is the way that the scores are calculated. In this case, the bi-annual survey spoke to over 5,000 people in 10 countries and analysed data based on six key indicators.
In their words: "Simon Anholt, an independent government advisor and the creator of the Index, comments, “Our survey was conducted before the November attacks in Paris – but, if past experience is anything to go by, such attacks do not change people’s perceptions of the city in any significant or long-lasting way. There may be a temporary change in people’s behaviour towards Paris – but the attacks do not affect the reasons why people might admire the city’s beauty, cultural life, opportunities, etc. and this is what CBI measures.”
The study evaluates the power and appeal of each city’s image, giving a holistic and detailed perspective based on six key dimensions:
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Presence (the city’s international status and standing)
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Place (its physical outdoors aspect and transport)
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Pre-requisites (basic requirements, such as affordable accommodation and the standard of public amenities)
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People (friendliness, cultural diversity, how safe one feels)
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Pulse (interesting things to do)
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Potential (the economic and educational opportunities available)
Paris shows one of the largest score gains overall, surpassing Sydney and London to take the number one spot, having previously fallen from first in 2011 to third in 2013."
For more information on the survey in full, visit http://www.gfk.com/insights/press-release/paris-wins-back-most-admired-city-from-london/.
For more information on tours to Paris and France, just contact us!